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From Flat to Round: The New Brand
I draw a lot of parallels between marketing and storytelling, and I’m certainly not the only one. But recently, I’ve been giving some thought (mostly as a result of it being a hot conversation on the...
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Your Brand: The Bridge to Community
My colleagues Aaron Strout and Bill Fanning have gotten a great conversation started around the difficulty of connecting community with a brand that seems not quite as “community ready,” starting with...
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I Would Join a Donut Community
Within Powered, we’ve been mulling over the question “Is Social Marketing for my Company/Brand?” more than usual lately, mostly because we’re working on a white paper addressing that question....
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Community Powered, Live from SXSW: Rohit Bhargava
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Rohit Bhargava, SVP, Strategy & Marketing at Ogilvy 360 Digital Influence. By way of background, Rohit is a...
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